3 weeks ago, I promised myself not to build any other idea than my main business (PostPlanify - a social media scheduler I launched 6 months ago).

But obviously I couldn’t resist the temptation of building a B2C mobile app :)

This might be a wrong decision (probably) - but I didn’t want to regret in the future because of not trying my chances.

Coming up with an app idea

First of all, I needed to pick a niche.

This tweet from Ernesto helped me a lot (you can find all the trending app ideas here).

And I decided to go with the 1st one - helping people to quit gooning addiction.

The good news is there are many apps making $100k+/mo in this category.

And there’s millions of people struggling with this problem.

This definitely proves the idea is already validated.

But it also means there’s too much competition - which I don’t think this is much of a problem for B2C apps.

Becase if you do the marketing right, there’ll be always people seeing your product online + want to give it a try.

Building my IOS app

One thing I learned for certain so far is that you should:

  • keep the MVP as simple as possible

  • and ship it ASAP.

I used Claude Code to build the entire app.

Here’s my tech stack:

  • Swift (for an IOS native app)

  • NodeJS (backend)

  • Firebase (Auth + Database)

I didn’t write even a single line of code.

I took inspiration from all the existing apps out there + told Claude to build this for me by making small changes.

It took me 4 days to finish the app + send it for a review on App Store.

I got rejected for 4 times though 😅 it finally got approved in 5th try.

I already started warming up my TikTok + Instagram accounts in the meantime.

Let me know if you want to learn more about how to setup your social accounts to target US audience + warm up by the way!!

This might be the topic of the next week’s email

Launch

I launched my app on X first.

Even though I got lots of engagement from this and many other follow up tweets, there wasn’t much conversion coming from here (virality doesn’t necessarily mean more revenue 💰).

I’m still trying to find winner short-form content formats. Here’s my marketing strategy:

  • TikTok + Instagram + YouTube (min 3-4 posts / day)

  • Building in public on X

  • Reddit (talking about my product + reaching out to people who might need it) - I need to find a way of not getting banned here tho lol.

From all the successful app builders out there, I learned this is the best way to grow for B2C apps:

  • Nail the organic marketing first (especially on TikTok - it’s the easiest to go viral on)

  • After having some cash flow, start experimenting with UGC + influencer marketing

  • Once you have a list of several good performing posts, use them to run a paid ads campaign

So that’s what I’m going to do.

I already have a working product + strong onboarding.

So all I have to do is to create more organic posts.

I think I’ll have much stronger growth after I finally go viral (hopefully soon!!)

Conclusion:

This will be an exciting journey for sure.

One thing I’m very happy about is that I’m learning a lot along the way.

I can use this as a leverage to grow my next apps much faster in the future.

And most importantly, I’m enjoying the process.

I don’t think it will take too long to reach $10k MRR with this app if I just keep focusing on distribution.

At the end, it’s always all about marketing 🙂

Key Takeaways:

  • Ship the MVP in a few days: It’s not hard at all with all the vibe coding tools exist

  • Go all in marketing: Stop building more features and do full-time marketing. That’s what’s going to bring you sales 🤑

  • Copy what works: Your competitors already done lots of experiment with their onboarding, product, marketing etc. Just copy them + add your own touch. You don’t need to reinvent the wheel.

I’m sure many people will read this, but never take action (or stop after a few days).

Hopefully you won’t be one of them :)

— Hasan

Things I’m working on:

  1. PostPlanify: Schedule all your social media posts from one place.

  2. Vora: Quit your gooning addiction for a better life.

  3. Consultation: Helping you to grow on X with 60 minutes 1:1 calls

Keep Reading

No posts found